Most founders do not have a marketing problem. They have a belief they have not tested.

Who it is for

Pre-seed and seed-stage SaaS founders choosing a GTM motion, testing their first price, or preparing pricing assumptions for investors.

You will leave with

A simple way to compare PLG and sales-led pricing, understand the economics behind each motion, and test your pricing before committing runway. Your price is not just a number. A $49/month product and a $10,000/year product require very different ways to acquire customers. Learn how to align pricing with GTM motion before the economics force you to change course.

Who it is for

Pre-seed and seed-stage founders preparing to raise, refine their positioning, or choose their first marketing channel.

You will leave with

A clear way to identify your High-Expectation Customer (HXC), five questions to guide customer research, and a simple way to explain your positioning to investors. Most founders say their customer is “everyone.” This guide shows you how to position your startup to investors by finding the customer who needs your product most, understands its value, and is most likely to act.

Who it is for

Pre-seed founders with early signups, waitlists, or pilot users who want to know whether they have real traction or a vanity metric.

You will leave with

You’ll learn how to separate pushed users from repeat users, measure one cohort for 30 days, and present small but meaningful traction numbers clearly. 1,000 signups is not traction. Signups show interest, but activation, retention, payment, and repeat usage reveal whether customers actually value your product. Learn what real pre-seed traction looks like and how to measure it before fundraising.

Who it is for

Pre-seed founders deciding whether to keep selling themselves or start building a sales function.

You will leave with

You’ll learn how to run the 30-prospect test, read the results, improve your ICP and message, and identify when your sales process is ready to scale. Should you hire sales before proving demand? The 30-prospect test gives pre-seed founders a simple two-week way to test their buyer, message, and problem before spending money on a sales team.

Who it is for

Pre-seed founders considering their first sales hire who want to know whether they are ready to hand customer acquisition to someone else.

You will leave with

You’ll learn the four conditions for sales-hire readiness, why funding alone is not the right trigger, and how to tell whether your sales process is ready to be repeated by another person. Thinking about hiring your first salesperson after funding? The better question is whether your sales process is ready to hand over. Learn what should be true before hiring, how to spot a capacity bottleneck, and why repeatability matters more than a fixed customer count.

Who it is for

Pre-seed founders who need to estimate customer acquisition cost before they have enough customer data to calculate historical CAC.

You will leave with

You will learn how to build a Reverse CAC Estimate, include founder time in acquisition costs, connect CAC to LTV, and turn early customer activity into better acquisition data. What should CAC look like when you have no customers yet? This guide explains how to estimate Pre-seed CAC using customer value, founder time, and clearly labeled assumptions, so your first CAC model can improve as real customer data comes in.