Most founders do not have a marketing problem. They have a belief they have not tested.

Who it is for

Pre-seed and seed-stage SaaS founders with early users who are not charging yet, or know their price is too low.

You will leave with

A practical first price, a value metric, better willingness-to-pay questions, and the First Price Worksheet to turn those inputs into one defensible number. You are not avoiding pricing because you need more data. You may be avoiding it because you do not want to hear “no.” But a price conversation gives you customer research that free users cannot.

Who it is for

B2B SaaS founders and sales leaders from pre-seed to Series A who lose deals after a strong demo because one contact cannot get the rest of the buying committee on board.

You will leave with

You’ll learn how a B2B buying committee makes decisions, how to identify hidden blockers, and how to build a Champion Kit that helps your internal advocate sell your solution when you are not in the meeting. Your biggest competitor may not be another vendor. It may be the meeting that happens after you leave. Your champion has to explain your value, answer objections, and defend the purchase without you. Here’s how to give them what they need.

Who it is for

Early-stage B2B SaaS founders from pre-seed to Series A who need to choose a go-to-market motion that fits their pricing, sales cycle, and unit economics.

You will leave with

You’ll learn how ACV affects your GTM motion, how to compare PLG, hybrid, and sales-led models, and which numbers to check before hiring sales or scaling acquisition. Your GTM motion should not come from copying another startup. A $200/month product cannot carry the same sales process as a $75,000 contract. Learn how ACV, CAC, buyer complexity, and payback period should shape your GTM strategy.

Who it is for

Pre-seed and seed-stage B2B founders running early sales conversations or deciding when to hire their first salesperson

You will leave with

A founder-led sales framework, a six-field pattern log, clear handoff criteria, and a 12-point readiness test. Your first customers are not just revenue. They are research. Learn how to turn founder-led sales conversations into a repeatable process before handing them to a salesperson.

Who it is for

Pre-seed and seed B2B founders who want their company to appear in AI search results before buyers contact sales.

You will leave with

A simple AI search optimization framework, three content assets worth creating, and an 8-prompt Pre-Contact Visibility Audit. B2B buyers are increasingly using AI to research software, compare vendors, and narrow their choices. Learn how to make your company easier for AI systems to find, understand, and cite before the first sales call.

Who it is for

Pre-seed and seed-stage B2B founders defining their first ICP, building a repeatable sales motion, or preparing to explain market focus to investors.

You will leave with

A practical ICP framework, seven disqualifiers, a simple scoring system, and a Kill List you can use in your CRM. Most founders define an ICP by describing who could buy. A useful ICP also tells you who should not buy. Learn how to turn your ICP into a disqualification list that protects your sales time and product roadmap.