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Services · Part 06 of 6

The cheapest revenue in your business is the leads you already have and never worked.

Lead capture, automated follow-up, CRM and reporting. This is the part that decides whether the demand you paid for turns into booked meetings. It is 1 part of the Tinova Growth System, and your diagnosis decides whether we touch it at all.

0 leads left in an inbox 1 CRM everyone uses 1 report that names the source
Book the free GAP Analysis What is included →

Scope and fee are quoted after the diagnosis, never before it.

The buyer’s problem

Somebody raised their hand 3 weeks ago and nobody has spoken to them since.

Enquiries arrive in a shared inbox. Some get a reply the same day, some get 1 reply and then silence, some are found weeks later. Notes live in someone’s head and the answer to how many leads you got last month is a guess.

Symptoms we hear on the call: deals that go quiet and are never chased, no idea of your close rate, and 2 people contacting the same prospect.

The argument

Most businesses do not have a lead problem. They have a leads-going-cold problem.

A lead that is not contacted quickly, then contacted again, is worth a fraction of what you paid for it. Follow-up is the 1 place where the traffic is already paid for.

Truth 01

Speed decides more than wording

A human cannot win the first-response race at 9pm on a Saturday. Automation covers the first minute so a person can cover the conversation.

Truth 02

The follow-up ends in a yes or a documented no

Silence is an unfinished task. Every lead is worked to a booked meeting or a written reason, and both are recorded.

Truth 03

If you cannot attribute it you cannot repeat it

When every lead carries its source through to the closed deal, you can move budget on evidence.
Double Your Business in 6 Months runs on this capability. 1 agreed number, with capture, follow-up, CRM and reporting run by the same team that built your positioning and your site. The CRM, the automations and the data are in your name. See the 6-month program →

What is actually included

Systems that exist in your accounts, not advice about systems.

Everything below is built, tested with a real lead going through it, and documented.

Artefact 01

Lead capture set

Every route a stranger has to raise a hand, tracked.
  • Forms, booking calendar, call tracking and chat where relevant
  • Source tagging on every route, carried through to the CRM

Artefact 02

Automated follow-up sequences

Written and built, in your voice, triggered by behaviour.
  • Instant acknowledgement inside 1 minute of an enquiry
  • No-show recovery and reactivation of old leads and past customers

Artefact 03

CRM build

1 place where the pipeline lives, set up so people use it.
  • Pipeline stages named after buyer behaviour, not internal wishes
  • Task automation so no stage sits without a next action

Artefact 04

Sales enablement pack

What your team says once a lead is warm.
  • Call script with 5 qualifying questions
  • Answers to the 5 objections that cost you deals
  • Branded proposal template and 1 recorded handover session

Artefact 05

Reporting dashboard

1 view that answers what worked, in 2 minutes.
  • Leads, booked meetings, close rate and revenue by source
  • Pipeline value by stage, with stalled deals flagged

Artefact 06

Support and maintenance

Ongoing, with a defined scope.
  • Site updates, backups, security and uptime monitoring
  • Sequence and CRM changes as the offer evolves
  • 1 point of contact, with response times agreed in writing

HOW IT RUNS

5 steps, and step 01 is finding the leads you already lost.

Reactivation often pays for the build before the new system has processed a single new lead, so we do it first.

01

Find the dead leads

We go through the inbox, the spreadsheets, the quotes never chased and the past customers nobody called back.

Output: 1 consolidated list of leads you already paid for.
02

Map the journey as it exists today

We trace what happens to an enquiry now: who sees it, how fast, what gets said, where it stops. Your speed to first response gets measured before we change anything.

Output: current journey documented, with the drop-off points named.
03

Build the capture and the CRM

Capture points, pipeline stages, fields, tasks and source tagging are built together, so nothing arrives anonymously.

Output: working CRM with a real lead tested end to end.
04

Write and switch on the follow-up

Sequences are written in your voice from your objection script, starting with reactivation. We watch replies for 2 weeks and rewrite what does not earn one.

Output: live sequences, reactivation revenue, reply data.
05

Report, review, tighten

Each month we review 1 page of numbers against the target, then change 1 or 2 things. Over 6 months that turns a pipeline into a forecast.

Output: monthly report, decisions logged, systems in your name.

Which of the 6 leaks this closes

It closes the follow-up leak, and it is the only part that measures the other 5.

Reporting here tells you whether the offer, the message, the identity, the site and the channel are working. Without it, the rest is opinion.

Leak 01

Economics

An offer priced too low to fund growth.

Business Foundation →

Leak 02

Attention

You sound like everyone else, so buyers compare on price.

Brand Strategy →

Leak 03

Trust

A weak mark makes a real company look temporary.

Logo Design →

Leak 04

Conversion

Visitors arrive and leave without taking 1 action.

Website Development →

Leak 05

Demand

Effort spread across 5 channels, none of them owned.

Digital Marketing →

Leak 06 · closed here

Follow-up

Leads die in an inbox and no effort can be tied to revenue.

Ongoing Support & Systems

Proof

The follow-up was rebuilt before the channel was switched on.

$3.2M

DriveShield

28 days

DriveShield had demand it was not converting. We rebuilt the offer and the follow-up first: every enquiry captured with its source, an instant response, a written sequence behind it, and a CRM where no lead could sit without a next action. Only then was 1 channel turned on. $3.2M in new revenue landed inside 28 days, with attribution in place from day 1.

“

They brought our vision to life and created a website that truly connects with our clients. From start to finish they were supportive and exceeded our expectations.
BMBryson Merriweather

Client, Tinova

 

Results shown are specific to the clients named and are not a guarantee of similar outcomes.

Where this connects

What feeds this part, and where it lives.

Documentation is written so a new hire could run the system without calling us. Internally we call this engine the Predictable Client System.

DEPTH 02

Double Your Business in 6 Months

The program built on this capability, measured against 1 agreed number.

PART 05

Digital Marketing

The channel that fills this system.

PART 04

Website Development

Where most capture happens, and where the source tag is attached.

PART 02

Brand Strategy

The objection script becomes the words inside every follow-up sequence.

ALL 6

The whole system

How the 6 parts fit and how the build order gets decided.

The GAP Analysis

Find out how much revenue is sitting in your inbox right now.

30 minutes, free, with the person who would run the build. We trace what happens to an enquiry in your business today and show you where it stops.

Book a Free GAP Analysis Take the Readiness Blueprint
01  Pick a time
02  Answer 5 short questions
03  See where your leads go cold