Services · Part 01 of 6
You can outwork a bad market. You cannot outwork bad economics.
Vision, offers, business model, pricing structure and the arithmetic underneath them. This is 1 part of the Tinova Growth System, and your diagnosis decides whether we touch it at all. If the numbers do not work at 10 customers, no brand, website or ad spend makes them work at 100.
Scope and fee are quoted after the diagnosis, never before it.
The buyer’s problem
You are busy, and the busyness is not turning into profit.
The calendar is full, but the offer was designed around what you can do, not what a buyer is trying to solve. The price was set by looking sideways at a competitor, and delivery costs more than you admit.
Symptoms we hear on the call: many quotes and few closes, discounting to win, bad-fit leads, and no clear answer to what 1 customer is worth.
Why this part goes first
Marketing multiplies whatever your economics already are.
Marketing is a multiplier. Applied to a broken unit economic, it breaks it faster and more publicly.
Case 1
The offer nobody asked for
You built the thing you are proud of. Buyers keep asking for something adjacent. Every marketing dollar buys louder rejection.
Case 2
The price with no room in it
The price covers delivery and nothing else. With no margin, growth comes out of your own unpaid hours.
Case 3
The model that cannot be staffed
Everything depends on you personally. The business cannot take 3 more clients without breaking.
We run the diagnosis before the proposal. That is why we can tell you the pricing structure is the problem when it is.
What is actually included
Documents and decisions you can hold, not adjectives.
Every item below lands in your drive with your name on it.
Artefact 01
Offer architecture document
The offer written as a buyer reads it, not as you describe it internally.
- 1 primary offer, defined by the problem it removes
- Inclusions, exclusions and the promise you put in writing
- The 3 objections it must answer before a buyer says yes
Artefact 02
Unit economics sheet
1 live spreadsheet with your real numbers and editable formulas.
- Cost to deliver 1 unit, including your own time at a real rate
- Gross margin per offer, and what you can spend to acquire 1 customer
- Break-even volume and the volume where you hire
Artefact 03
Pricing structure
Structure, logic and scripts. Never a number we invented on your behalf.
- Pricing model chosen on purpose: fixed, tiered, retained or usage
- Discount policy and the 1 thing you trade instead of price
Artefact 04
Business model map
How money actually enters and leaves, on 1 page.
- Revenue lines ranked by margin, then kept, fixed or retired
- The dependency on you personally, named and reduced
Artefact 05
Vision and 12-month commercial goal
1 number, 1 date, and the 3 levers that move it.
- Working backwards: customers, close rate, leads required
- What you are choosing not to do for 12 months
Artefact 06
Buyer and rejection list
The customer you want more of, and the customer you stop chasing.
- 2 or 3 qualified segments with the reason each pays
- 1 disqualification list and 5 qualifying questions
HOW IT RUNS
4 steps. You are in the room for all of them.
The decisions are yours. Our job is to force them, do the arithmetic and write it down.
Diagnose the economics
We go deeper than the GAP Analysis: your last 20 quotes, what closed, what each cost to deliver. We want the gap between what you charge and what growth costs.
Rebuild the offer around 1 buyer
We pick the segment with the best margin and the shortest path to yes, then rewrite the offer for that buyer. Everything else gets parked.
Price it, then stress test it
We build the economics sheet with you, set the structure, then run 3 scenarios: worst month, normal month, demand doubling.
Set the build order for everything after
With the economics fixed we can say what you can afford to build and in what order.
Which of the 6 leaks this closes
It closes the economics leak, and it changes the cost of the other 5.
The other 5 leaks get cheaper to fix once this one is closed.
Leak 01 · closed here
Economics
An offer the market does not want, priced too low to fund growth.
Business Foundation
Leak 06
Follow-up
Leads die in an inbox and nobody knows what produced revenue.
Proof
What happens when the foundation is built before the marketing.
$68K
Genova Medical Courier
38 days
Genova arrived with a real service and nothing else: no defined offer, no brand, no site, no pipeline. We picked 1 buyer, medical accounts with a courier problem, then built the offer and pricing around what those accounts pay for.
Brand, site and outbound came after. $68K in booked revenue landed in 38 days from a standing start.
“
Tinova helped me reconnect with my brand and purpose. Their team went beyond design, asking the right questions and creating a strategy that truly reflects my business.
DHDouglas HaanFounder, Douglas Haan
Results shown are specific to the clients named and are not a guarantee of similar outcomes.
Where this connects
The 5 parts that get built on top of it.
The person who does this arithmetic with you stays on the build. Internally we call the 21-day version the Foundation Build.
PART 02
Brand Strategy
Once the offer is right, positioning decides whether the right buyer recognises it.
PART 03
Logo Design
Identity makes the positioning look as serious as the price you now charge.
PART 04
Website Development
The site sells the new offer with 1 primary action, not 6 menu items.
PART 05
Digital Marketing
Your economics sheet decides what you can afford to spend per customer.
PART 06
Ongoing Support & Systems
Follow-up and reporting prove the model in practice, month after month.
ALL 6
The whole system
How the 6 parts fit and how the build order gets decided.
The GAP Analysis
Find out if your numbers can carry growth at all.
30 minutes, free, with the person who would run the build. We walk your offer and your pricing, then rank what is leaking.